Orange Marmalade
Fragrance Launch

Jo Malone London/Paddington | Concept Design | 2024

In June 2024, Jo Malone London launched an ‘Orange Marmalade’ fragrance in collaboration with the world’s favourite bear, Paddington. I developed various concepts for the launch, including pop-ups, animated billboards and traffic stopping stunts.

Billboard Concepts

Marmalade Mural.jpeg
Product Mural.jpeg

Stunt Installations

Giant Orange Marmelade BotleV2.jpeg
Stunt Mockup.jpeg

Pop-Up Concepts

Train Station.jpeg
Hot Ait Balloon.jpeg
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East Side Studio Gallery Pop-Up