English Pear
& Freesia

Jo Malone London celebrated the launch of their English Pear & Freesia fragrance with a pop-up at 19 Greek Street, Soho. I created 3D plans for the multi-level space, transforming the Soho townhouse into a dreamy pink world of oversized pears, paper freesias and fluffy white clouds.

Each level was designed to fully immerse guests into the world of English Pear & Freesia. They were welcomed with oversized Freesias bursting from the door, a giant inflatable pear stood proud in the window. Cloud printed drapes and rose carpet transformed the space into a pink wonderland. On the first floor, a large screen displayed the campaign film and towards the back of the space, the perfect photo opportunity with a giant pear and beautiful fresh florals as a backdrop. The experience concluded with guests moving up into the clouds, where they were able to personalise their gifts with an array of accessories. Then followed a meet and greet with Adwoa Aboah, star of the promotional film and Jo Malone London’s brand ambassador.