Gingerbread
Christmas

For Jo Malone London's Gingerbread Christmas collection, I created global design guidelines for immersive pop-ups, press events and Christmas tree displays.

Several pop-ups, in varying scales, took place across the globe. Each activation transported visitors into a whimsical candy cane-striped wonderland. From candy-decked trees to oversized gingerbread men to mountains of ribbon-wrapped boxes, every detail was designed to recall childhood Christmas joy.