Brit Antiques
(Scented Mementos)

For Jo Malone London's Brit Antiques (Scented Mementos) collection, guests were transported into a British antique market. Inspired by fragrances evocative of long-forgotten trinkets, every detail sparked curiosity and discovery.

A palette of dark walnut and cadmium green was paired with brass detailing and an organised chaos of antique props. I produced global design guidelines which helped to bring the vision to life. From pop-ups to immersive press events, every activation celebrated the joy of unearthing treasures, creating lingering olfactory memories.